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Attn: Mortgage Agents – Hot New Mortgage Product Perk “Mortgage Vacation”

Attn mortgage agents hot new mortgage productTD Canada Trust teaches us a valuable lesson about how to brand a hot new mortgage product around its privileges - this can make all the difference when it comes to offering consumers a simple and clear message about...

Validating Home Ownership Information = Strengthening Lender Broker Relationships

We’ve often written about the benefits of lenders and brokers working towards strengthened relationships. The lender/broker relationship is critical because the lender relies on the broker as the mortgage application originator and the broker relies on the lender as the funding source. The challenge is that, over...